No question, first impressions are critical in selling a home. Great curb appeal, however, is particularly important for homeowners marketing their property without a [REALTOR®/AGENT/BROKER].
Studies indicate that only one in four FSBO homes is advertised on the Internet. Without a comprehensive Web marketing program and an MLS listing, you are more dependent on drive-by traffic. And let's face it, if your home's exterior doesn't grab prospective buyers, you'll never get a chance to wow them with your stunning interior.
My name is [NAME], and I'm a [REALTOR®/AGENT/BROKER] specializing in the sale of homes in your area. When I take on a new property, I create a custom-tailored list of suggestions for boosting the home's curb appeal, but here is some general advice you can use to entice potential buyers into giving your property a closer look:
Declutter your yard. Your kid's or pet's toys, hoses, gardening tools-store them all out of sight.
Fix anything that's broken. A leaning mailbox, cracked steps, or a damaged fence can all adversely impact your curb appeal.
Keep your lawn mowed and weed-free, and remove grass clippings from walkways and sidewalks.
Do some landscaping. Flower beds add a splash of color and do wonders for curb appeal.
Pressure wash your home's exterior and paint if needed.
Update your front door. If you can't afford a new door, paint the one you have a bold shade to complement your home's exterior. A large wreath can also add color and drama. Consider giving garage doors a facelift as well.
Make sure your porch and yard furniture looks fresh and inviting.
Buy a new welcome mat and place potted flowers near the entrance.
I wish you the best of luck marketing your home and hope these suggestions will come in handy. Should you decide, at any time, that you may be able to benefit from the assistance of an experienced [REALTOR®/AGENT/BROKER] who specializes in selling homes just like yours, please give me a call at [PHONE].
Sincerely,
[NAME]
[TITLE]
