Pros and Cons of Selling Solo - Letter

Dear [NAME],

We're all looking for ways to save money in today's economy.  For some, that may mean considering selling their homes themselves in an effort to save the commission paid to a professional REALTOR®.  Although some people do sell their homes without a real estate agent, those who are successful are the exception rather than the rule, and are typically either very experienced in selling homes or are completing less complex transactions such as transferring ownership to a child or tenant.  For most homeowners, selling a home without professional assistance is simply too time-consuming and too risky.  As a result, four out of five homes sold in the United States are sold by a real estate professional.  As with any financial decision, it is important to consider the pros and cons before making a final decision.

Selling your home yourself may work for you if: 1) the current real estate market favors sellers, 2) you aren't in a hurry to sell your home, 3) you have the time and motivation to take on a part-time job, including the time and effort required to learn the process, respond to phone calls and other inquiries, show your home, and negotiate with potential buyers, 4) you can emotionally detach yourself from your home and conduct a market analysis to establish an appropriate selling price, and 5) you have a good real estate attorney who can protect your interests in the legal aspects of advertising and selling your home.

Acting as your own real estate agent is probably a bad idea for you if you: 1) are in a hurry to sell your home, 2) have difficulty dealing with tension, negotiations, or rejection, 3) are concerned about the security risks involved in showing your home, 4) do not have the budget or skills for effective advertising and marketing campaigns, 5) do not have the resources to establish an appropriate selling price, 6) don't know how to ascertain whether or not prospective buyers are qualified, and 7) are not well-versed in disclosure requirements and the other legal aspects of selling a home or do not have a real estate attorney.

If you decide that selling your home alone is not the best choice for you or would like additional information on the benefits of using a professional REALTOR®, please call me at [PHONE].  I would be happy to schedule a no-obligation meeting to share information about CENTURY 21 Alpha and the services we provide.

Warm Regards,
[NAME]
[TITLE]