If you're like most people attempting to sell their home without professional assistance, a desire to save the agent's commission is probably the main reason you've decided to go it alone. Believe me, I understand the impulse well. In the current economy, every dollar counts. What you probably don't realize, however, is that professionally marketed properties routinely sell for more money than FSBOs.
For instance, a recent study found that the typical FSBO home sold for $145,000, while sellers represented by a real estate professional received an average of $175,000 for their properties. Even after deducting a six percent commission for the agent, these sellers came out $19,500 ahead of the FSBOs. The reasons for this are threefold.
First, an experienced professional is able to price your home correctly right from the start. This is crucial. Overpriced properties often linger on the market for many months, eventually selling for less than they are worth. Pricing your home too low, on the hand, may well result in a quick sale without the seller realizing that they could have gotten another $10k-$20k.
Second, a capable [REALTOR®'AGENT'BROKER] will launch an extensive marketing campaign in order to reach a critical mass of potential buyers for your property. Maximum market exposure results in maximum offers. And once an offer is made, you'll be represented by an expert negotiator able to get you the best possible price.
And finally, when you sell your home FSBO, buyers realize you're not paying a [REALTOR'S®/AGENT'S/BROKER'S] commission and will expect you to discount your property accordingly. Ultimately you'll have done all the work and paid for advertising and marketing expenses out of your own pocket, while your buyer is the one who ends up saving the money that would have gone to your [REALTOR®/AGENT/BROKER].
Of course, not all [REALTORS®/AGENTS/BROKERS] are created equal. If you'd like to discuss the sale of your home with a top real estate professional in your area, please give me a call at [PHONE]. You may also wish to visit my Web site at [WEB ADDRESS] to learn more about the comprehensive, client-focused services I provide.
Sincerely,
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